Summer Marketing Intern (International Focus)- CEO Beijing
This internship is offered through the Columbia Experience Overseas (CEO) program. To learn more about CEO, go to http://www.careereducation.columbia.edu/findajob/cce-internship/ceo. All CEO 2017 internships will be posted on LionSHARE during the Fall 2016 semester and January 2017 on a rolling basis. To find CEO internship postings, search under the Internships tab on LionSHARE, and use the “Label” function. You may apply to up to eight (8) positions of interest across all CEO locations (Amman, Beijing, Hong Kong, London, Mumbai, Shanghai, Seoul, and Singapore). Having your resume and cover letter reviewed by a CCE counselor is strongly recommended before applying. Quick Questions is scheduled at CCE M-F 1pm – 4pm. Visit www.careereducation.columbia.edu/calendar to see the schedule of CCE Summer Internship Programs information sessions where you can learn more about the CEO program.
There are at least two required components to all CEO
position applications and potentially more as requested by each employer as
outlined below :
The following documents must be submitted through LionSHARE for each position
of interest:
- Resume
- Transcript (This is your spring course schedule which you should access by logging onto Student Services Online, clicking on “My Schedule” and copying and pasting your Spring 2017 course schedule into a Microsoft Word Document. The schedule should show your full name, your school, your Spring 2017 Courses, and your enrollment status.)
- Cover Letter (if required, click Apply Now and check for required documents)
- Other materials (ex: Writing Sample, etc. if required, click Apply Now and check for required documents)
The CEO program runs June 12- August 4, 2017. Submit your completed applications via LionSHARE by Sunday, February 12, 2017. Submit your completed applications via LionSHARE by Sunday, February 12, 2017.
Overview of Role & Responsibilities:
Mantra is currently focused exclusively on the Chinese market, but we plan to undergo a test expansion into the US over the course of this coming summer. The International Marketing Intern will be tasked with supporting this expansion, from building up our social media presence to helping navigate sales channels in the US.
1. Channel Development: As Mantra expands into the US, we will need to develop both an online and an offline presence there. This will require both research and implementation surrounding the practical requirements of successfully running an import-focused e-commerce brand in the US. Researching suitable sales channels and partners and helping to develop strategies to properly leverage these partners will be crucial to this role.
2. English-language Social Media Management: As Mantra has been primarily focused on Chinese social media, our English-language social media accounts (Facebook, Instagram etc) are not yet fully developed. The International Marketing Intern will help to develop and operate these channels, including the production and distribution of relevant content.
3. China-Focused English-Language Marketing: Though the large majority of our customers in China are Chinese, Mantra also has English-speaking clientele within China. A significant part of the International Marketing Intern’s responsibilities will involve targeting, marketing to and servicing international customers resident in China.
Desired Skills & Qualifications:
* Experience or interest in the following will help make for a successful internship: social media marketing, basic data analysis, fashion/apparel industry, copy writing
* Good communication skills, attention to detail, willingness to take on new challenges, self-motivated/resourceful approach to problem-solving
* A basic understanding of or interest in doing business in China
* Native-level English required. Basic Chinese proficiency a plus but not required
Student Payment:
A stipend is provided at the rate of 125 RMB (~$18 USD) per working day