Summer Corporate Branding Intern- CEO Shanghai
This internship is offered through the Columbia Experience Overseas (CEO) program. To learn more about CEO, go to http://www.careereducation.columbia.edu/findajob/cce-internship/ceo. All CEO 2017 internships will be posted on LionSHARE during the Fall 2016 semester and January 2017 on a rolling basis. To find CEO internship postings, search under the Internships tab on LionSHARE, and use the “Label” function. You may apply to up to eight (8) positions of interest across all CEO locations (Amman, Beijing, Hong Kong, London, Mumbai, Shanghai, Seoul, and Singapore). Having your resume and cover letter reviewed by a CCE counselor is strongly recommended before applying. Quick Questions is scheduled at CCE M-F 1pm – 4pm. Visit www.careereducation.columbia.edu/calendar to see the schedule of CCE Summer Internship Programs information sessions where you can learn more about the CEO program.
There are at least two required components to all CEO
position applications and potentially more as requested by each employer as
outlined below :
The following documents must be submitted through LionSHARE for each position
of interest:
- Resume
- Transcript (This is your spring course schedule which you should access by logging onto Student Services Online, clicking on “My Schedule” and copying and pasting your Spring 2017 course schedule into a Microsoft Word Document. The schedule should show your full name, your school, your Spring 2017 Courses, and your enrollment status.)
- Cover Letter (if required, click Apply Now and check for required documents)
- Other materials (ex: Writing Sample, etc. if required, click Apply Now and check for required documents)
The CEO program runs June 12- August 4, 2017. Submit your completed applications via LionSHARE by Sunday, February 12, 2017. Submit your completed applications via LionSHARE by Sunday, February 12, 2017.
Labbrand is the leading China based brand consultancy working with international brands to succeed in China and to guide them in their development abroad. Labbrand believes in the power of Brand Innovations.
Labbrand offers a full range of services from market & consumer research, brand strategy, naming and visual identity design to innovate brands. We excel at each service component. At the same time, we integrate insights from our findings throughout the branding journey to create outstanding transformations.
With the experience of various aspects of our work to maximize learning and growth, you can grow your career by becoming more specialized in a key business area, or by diversifying your skills across disciplines.
Description of the Position:
Labbrand is looking for a bright and responsible Corporate Branding Intern, based in our Shanghai headquarters. You will assist to develop and strengthen our own brand to be more powerful and successful. You will assist to keep track of our brand images, explore branding activities to promote our brand, share our knowledge and insight on different platform online and offline, and help maintain public relationship with correspondents, media and related associations.
Detailed Responsibilities:
Project Operation:
-Assist the research, writing and editing of articles including company blog, reports and publications
-Maintain public relations, correspondence, media enquiries and special events.
-Conduct new communication activities in particular new formats and media
-Assist to monitor corporate brand image and marketing activities, online and offline to maximize the quality and quantity of incoming requests
Note: this responsibilities list is non-exhaustive
Requested Competencies:
-Result and customer oriented
-Good sense of accountability and responsibility with integrity and trust
-Ability to progress autonomously and strong learning ability
-Collaborative sense
-Cross cultural sensitivity with proficiency in English and Chinese
Corporate Branding Specific:
-Undergraduate students, major in public relations, marketing management, or related field is a plus
-Quality acumen with an attention to details
-Brand thinking and capacity for abstraction
Student Payment:
100rmb per day