Summer Acquisition Marketing Intern - CCASSIP
This internship is offered through the Columbia College Alumni-Sponsored Student Internship Program, (CCASSIP). To learn more about CCASSIP go to https://www.careereducation.columbia.edu/programs/columbia-college-alumni-sponsored-student-internship-program. CCASSIP Positions and the program are open to CC students only. All CCASSIP 2018 positions will be posted on LionSHARE during the Fall 2017/Spring 2018 semester on a rolling basis. To find CCASSIP internship postings, search under the Internships tab on LionSHARE, and use the “Label” function. There is no application limit for CCASSIP positions. You must be in good academic and judicial standing with Columbia University to be eligible to participate in the program. By submitting an application, I authorize the Center for Career Education to conduct academic and disciplinary checks to confirm program eligibility.
Having your resume and cover letter reviewed by a CCE counselor is strongly recommended before applying. Quick Questions happen at CCE M-F 1pm – 4pm. There are also information sessions where you can learn more about all CCE’s summer internship programs. https://www.careereducation.columbia.edu/events
The following documents must be submitted through LionSHARE for each position of interest:
- Resume
- Transcript (This is your spring course schedule which you should access by logging onto Student Services Online, clicking on “My Schedule” and copying and pasting your Spring 2018 course schedule into a Microsoft Word Document. The schedule should show your full name, your school, your Spring 2018 Courses, and your enrollment status.)
- Cover Letter (if required, click Apply Now and check for required documents)
- Other materials (ex: Writing Sample, etc. if required, click Apply Now and check for required documents)
Submit your completed applications via LionSHARE by Sunday, March 4, 2018.
Internship Description:
Looking for a job to get you out of bed?Casper is seeking an intern to join the Acquisition Marketing team this summer. The ACQ team is a fast-moving and performance-driven squad of marketers; we manage Casper's paid media budget and are tasked with acquiring new customers through efficient channels and tactics. We work closely with the Creative, Communications and Data teams to marry Casper's values of a strong brand identity with analytical direct-response marketing. We are constantly testing new things as we look for ways to grow the Casper business.
The summer intern will specifically support our offline marketing team, which manages Casper's TV, radio, podcasts, print, direct mail and outdoor media buys. They will also support digital efforts related to lead capture and retail campaigns. This person should be fiercely curious to learn about performance marketing, through practice and execution. They should be a fast learner, good question-asker, and smart time-manager.
Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, and its product line has expanded to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.
We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.
Casper Summer Internship program runs June 11 - August 17, 2018.
When you're not catching zzz's, this is what you'll do...
Source, assess and categorize new opportunities from a wide variety of offline marketing in-bounds, from new radio and podcast sponsorships to creative out of home placements to unique emerging media opportunities and trends.
Use research and data to develop and present customer insights from past purchasers and campaign demographic opportunities. Leverage this insight to propose testing and messaging opportunities.
Partner with channel managers to build a testing matrix to optimize the post lead capture experience.
Develop an archive of past creative executions and airings so that there is one central source.
Aggregate creative assets and performance across retail campaigns and identify trends and learnings.
Conduct ad-hoc analyses to evaluate campaign performance across the offline portfolio.
Our dream candidate has...
A current undergraduate student
Proficiency in Excel
A quantitative intuition coupled with a creative, critical eye
Strong interest in pursuing a career in marketing, e-commerce or technology
A positive, can-do attitude
The syrup on your waffles...
Free snacks and coffee
Catered lunch twice a week
Monthly rooftop social hour
...and much more!
If you dream about this stuff this internship is probably right for you.
We look forward to learning more about you, but if you’re feeling sleepy, take a nap before applying!