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Spring Digital Marketing Associate- SIP

Job Description:

This internship is offered through the Startup Internship Program (SIP). This is a CCE Sponsored Internship Program in which interns participate in professional development programming alongside their internship. This includes attending a Pre-program training, Mid-semester dinner, and end-of-program Reflection session as well as completion of a reflection project. These elements will support success in the internship experience itself, help students learn more about the related industry or type of work, as well as help students prepare for and plan next steps after the experience. Positions in this program offer a $600 stipend for the spring semester internship. To learn more about the SIP, go to https://www.careereducation.columbia.edu/programs/startup-internship-program

 

Application Instructions:

This position is part of the SIP program. All 2018 spring internships will be posted on LionSHARE during the Fall 2017 semester on a rolling basis beginning in late September. (Search for the label "SIP" under the “Labels” field in LionShare to view all program positions.) You may apply to up to three (3) positions of interest in the SIP program. You must be in good academic and judicial standing with Columbia University to be eligible to participate in the program.

There are at least two required components to all SIP position applications and potentially more as requested by each employer. The following documents must be submitted through LionSHARE for each position of interest:

  1. Resume
  2. Transcript (This is your Fall 2017 course schedule which you should access by logging onto Student Services Online, clicking on “My Schedule” and copying and pasting your Fall 2017 course schedule into a Microsoft Word Document. The schedule should show your full name, your school, your Fall 2017 Courses, and your enrollment status.)
  3. Cover Letter (if required - click Apply Now and check for required documents)
  4. Other materials (ex: Writing Sample, etc. if required - click Apply Now and check for required documents)

SIP Internships run from January 22nd – April 13th. Submit your completed applications via LionSHARE by Sunday, October 29, 2017.

Position Description:

We are looking for a Digital Marketing Associate to help plan and implement our marketing strategy. This role will focus on lead generation and "top of the funnel" sales. Through this internship, you will get hands-on experience running a marketing program for a start-up and understanding the context of how this fits into the overall business strategy.

Responsibilities

Conduct market research to identify new opportunities
Gather and analyze consumer behavior data (e.g. web traffic and rankings)
Create reports on marketing and sales metrics, like conversion rates
Assist with organizing promotional events
Create advertising material (e.g. brochures and newsletters)
Monitor competitors’ marketing activities

Requirements

Proven work experience as a Marketing Associate, Marketing Assistant or similar role
Knowledge of marketing digital tools and techniques
Experience with SEO/SEM campaigns
Solid computer skills, including MS Excel, web analytics, and Google Adwords
Excellent communication and presentation skills
Strong analytical skills with a goal-oriented attitude